Destination USA - Sales Representation, Marketing and Public Relations

  • Specialist in Destination Marketing 
  • Brand Development
  • Development and execution of marketing initiatives
  • Analysis of campaigns and effectiveness
  • Website and Collateral Development
  • Management and implementation of social media campaigns  

Public Relations
  • Creation of strategic Public Relations campaigns
  • Writing, editing and dissemination of all media releases and corporate communications
  • Pitching of media stories and extensive follow up to media outlets
  • Media Coverage Monitoring
  • Speech writing for company executives
  • Crisis Management
  • Press Materials
  • Coordination and execution of media familiarisation programs

Sales Promotions and Events
  • Sponsorship and promotional campaigns
  • Event management
  • Media product launches
  • National sales promotions 
  • Trade Relations 
  • Trade shows/ Workshops/Sales Missions
  • Travel Agent Educational Programs 
  • Educational Travel Agent Product Development 
  • Product Launches